Founder & CEO


Business acumen and a sense of aesthetics in one person: that's Alexandra. While studying business administration at the renowned University of St. Gallen (HSG), she worked as a model for several international brands. Professional involvement with beauty, fashion and care products has been a matter of course for years for the entrepreneur, who lived in Los Angeles for two years.

In the glamorous city of angels, Alexandra got to know the great variety of beauty treatments. Inspired by this open approach to aesthetics, she moved back to Switzerland with the idea of offering all these trends in an uncomplicated walk-in at fair prices. Beauty2Go was born and has been setting new standards in the Swiss beauty scene since 2017.

"At Beauty2Go, customers determine what is beautiful. We support them in emphasizing their personal attractiveness."

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