As Chief Marketing Officer at Beauty2Go, Joana brings an impressive expertise and passion for innovative marketing strategies. With a Master's degree in Marketing from the renowned University of St. Gallen and over 10 years of experience in marketing & branding, she has designed and implemented successful campaigns both online and offline. With creativity and strategic vision, Joana has led the successful repositioning of McOptic, among others. Her focus on data-driven decisions and her expertise make her an indispensable leader who always provides the right impetus.

In her private life, Joana is a passionate water sports enthusiast. Whether kitesurfing or wakeboarding - Joana is always looking for a challenge and loves spending active time with her family and two daughters. When time allows, she can be found at the gym or at a day rave to recharge her batteries.

For Joana, beauty and longevity are closely linked. A philosophy that she also embodies authentically in her role at Beauty2Go. With her charming and warm demeanor, she is an asset to our team and makes a significant contribution to the success of our company.