Gina is Senior Performance Marketing Manager at Beauty2Go and responsible for the strategic and operational management of all digital performance marketing activities. She combines data-driven marketing with technical expertise and develops cross-channel strategies for sustainable lead and growth development.
She studied in the USA on a soccer scholarship and completed her Bachelor of Business Administration at the University of Texas Rio Grande Valley. She then completed her Master of Business Administration (MBA) with a focus on marketing at Fairleigh Dickinson University. After graduating, Gina played professional soccer for SK Sturm Graz in the Austrian first division. This experience had a lasting impact on her performance-oriented and structured working style.
At Beauty2Go, she is responsible for the overall management of paid marketing channels, the setup and further development of the tracking and analytics infrastructure, and search engine optimization. In addition, she works on optimizing digital funnels, landing pages, and performance structures. Her work style is characterized by determination, a positive mindset, and high standards for quality. The combination of her international education, competitive sports, and data-driven marketing enables her to take a focused, responsible, and solution-oriented approach.
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